Work
Ask.com
Ask.com, an innovative and progressive challenger brand in the demanding world of search, asked us to create an impactful and hard-working campaign to encourage trial and also demonstrate Ask.com’s richer, more rewarding search experience. We’ve produced several online advertising campaigns with both awareness building rich formats and direct, search-specific response driving banners.
Sky Broadband
Coca-Cola Great Britain
In the digital age it’s essential for brands to engage their consumers in a two-way conversation. For Coca-Cola Great Britain we developed a project called ‘Let’s Get Together’. The website enables people to ask questions and get satisfactory answers from Coke. And we’re making a series of short films in which parents get together with Coke employees to discuss important topics such as recycling, nutrition and marketing.
Sexual Health
Our ongoing brief is to normalise condom use among 18-24 year-olds, a notoriously cynical and hard-to-reach audience. Over the last year we have developed several projects all employing humour and interactivity to break through young people’s defences and get them to engage with the key messages.
Energy Saving Trust
EST has existed for over 15 years with a clear and simple mission: to help everyone save energy in the home. But with a limited marketing budget they have been frustrated by traditional media. We developed a massively successful online advertising campaign and microsite that encouraged people to make a commitment to saving energy.
Boots
With more people spending more time and more money online every day it’s essential for high street brands to develop a robust and far-reaching digital strategy. We are working closely with Boots on everything from marketing to e-commerce that will take them to Web2.0 and beyond.
17 Cosmetics
Social networking is now one of the most effective ways to reach a younger audience. We created a MySpace community for 17 Cosmetics where teenage girls can submit their ‘look’ and win the chance to help create new cosmetics. So far the community has made more than 4,300 friends who have submitted over 2,200 unique entries, the highest ratio of competition entries to friends ever recorded by MySpace.
Digital UK
We took a character developed for a TV advert and adapted it to work in a campaign of online adverts that remind people in the UK to prepare for the digital switchover.
