| Client | Date |
| Sky | Febuary 2008 |
Our challenge
Raise awareness of the Sky broadband product and provide cut through during the sector’s busiest and most competitive time of year.
What are we trying to communicate?
The ads dramatise the idea that consumers can free themselves from the boundaries of their present broadband contract and become part of something better. Consumers are encouraged to engage with each of the key messages of support, value and entertainment.
Who are we talking to?
Broadband switchers and existing Sky TV customers without broadband.
How was this achieved?
The campaign, which features 3 rich media creative executions, sets itself apart from the standard competitive price led messages using photo realistic 3D animation to bring to life the core components that make Sky Broadband Britain’s Best Value Broadband Provider.
| Grand Union Eardley House 182-184 Campden Hill Road London, W8 7AS |
www.thegrandunion.com +44 (0)20 7908 0700 |
