Art at the mall

Sonae Sierra June 2015

A Arte Chegou ao Colombo is an annual event launched by Centro Colombo that aims at bringing visitors closer to several cultural activities and artistic expressions in a series of art exhibitions. 

For its 2015 edition, Centro Colombo hosted a temporary museum for 100 drawings by Salvador Dalí, inspired by Dante's literary masterpiece La Divina Commedia.

The main challenge: extending the timeline of the event's promotion, anchored by the centre's digital platforms: Facebook, Instagram & Tumblr.

The strategy: inviting 3 artists living in Portugal to present their own version of La Divina Commedia and documenting every step of their creative process, from the first brainstorms and drafts to the final piece of art. RAM (street artist), sejkko (instagrammer) and Cuca Roseta (Fado singer) were the chosen ones to embrace this challenge.