Collective Intelligence
At the heart of Grand Union's working culture is the concept of 'Collective Intelligence'. As Wikipedia (itself a product of collective intelligence) will tell you, this is an intelligence that emerges from 'the collaboration and competition of many individuals'. What this means in practice is that unlike the heavyweight, traditional agency networks we operate an agile and open-minded approach to problem solving. From start to end of every project we invite input from every angle, collectively achieving solutions that are beyond the grasp of the individual.