Grand Union is delighted to announce its launch across three continents over the next 12 months following its acquisition by the FullSIX Group. To meet the demands of an increasing number of clients Grand Union will open offices in North America, Asia and across Europe.
At the same time Grand Union will broaden the range of services it provides to its clients with the introduction of both 6am and FullSIX alongside Hubbub.
6am, the Group’s specialist media planning and buying practice, which has global revenues of over 20M€ and works with Citibank, Danone, Eurostar… will be introduced to the UK at launch. Grand Union currently provides media planning services for Waitrose and this new service offering will see it extend media services to its current and prospective clients. 6am will provide media strategy as well as buying solutions across all digital channels, including social media and content.
Matt Nicholls and Rob Forshaw, the founding partners of Grand Union, will take on the role of joint Chief Executive with Anna Watkins becoming Managing Director.
Our shared vision is for the FullSIX Group to become Europe’s no.1 digital network. The integration of Grand Union in the group is a key step in fulfilling that vision. The influence of digital marketing will continue to grow and we believe we are putting in place a network that will lead the industry.
Matt Nicholls, said “Rob and I have long held the ambition to export the Grand Union brand into other countries. We remain committed to providing the best digital marketing services to our clients who have wanted to see us have a reach beyond the UK. The partnership with FullSIX gives us a fantastic opportunity to create an exciting new offering within the global market .”
Rob Forshaw, said “This is a genuinely exciting opportunity for Matt and I and the team at Grand Union, who have worked hard over the last 10 years establishing the agency as one of the UK’s leading digital specialists. We are now ready to expand what we do across the globe with the help of some of the best talent in the business.”
Marco Tinelli said, “This acquisition allows us to accelerate our growth and to become a significant force in one of the most innovative and important markets in Europe. Moreover, the deal strengthens our international management team with two visionary entrepreneurs that also become significant shareholders of the group, and will help us further develop the group internationally.”